Strategic integrations with third-party extensions provided a seamless, highly automated experience for customers. The project identified key technology partners to help improve order tracking, inventory management, fulfillment, tracking and reporting. The goal was clear: automate key business processes and improve the customer experience. Working with Creatuity, an Magento Commerce Solution Partner, Rural King decided to migrate to Magento Commerce and implement its powerful order management and business intelligence tools. Their vision was to completely redefine their web presence including upgrading their omnichannel experience, improving mobile usability, and updating their user interface and design. This, they knew, would allow them to deliver more products - and a higher ROI. They needed to automate their critical business processes and see a 360-degree view of their digital operations. With Rural King’s massive catalog, servicing millions of customers in store and online became an impossible task.
RURAL KING TOOL BOX PICK UP MANUAL
From a business perspective, manual processes were their enemy: to ship an order to a customer required printing out an order form, grabbing the product from the shelf, packing it, and shipping it to the customer. They wanted to better support their omnichannel shopping experience. In 2017, the team at Rural King decided it was time to transform the back end of the business.
Customers often use the Rural King web store to research and purchase specialty products, ranging from a replacement part for a tractor or a specific type of grass seed, then they schedule to pick it up in their nearest store, the next time they’re in town. Rural King even sells live baby chicks and rabbits. Once a month, families will jump in their truck and head into the nearest town to pick up fertilizer, pet supplies, or a snow plough. As many large retailers started to abandon small rural towns, Rural King doubled down - they believe they have a unique opportunity to serve rural customers by stepping into existing retail locations and making them their own.įor rural families who often live far away from even the smallest of towns, a visit to Rural King is a much-anticipated event. Much of the company’s growth has occurred in the last six years, as the company more than doubled its brick-and-mortar store locations. The company planted its roots in Mattoon, Illinois, and has grown to over 110 stores in 13 states. Since 1960, the farm supply store Rural King has served the needs of rural communities across the Midwest of America. An omnichannel operation in America’s heartland.
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